Director, Head of SHK Direct & Digital Business
Sun Hung Kai Financial
14:00 Panel Discussion 4: Identifying the Right Platforms & Services for Different Customer Segments
Evaluating the effectiveness of your channel strategy in meeting different customer needs
Traditional vs. digital platform: To what degree should investments be focused on digital platform as the key means of financial transaction in Hong Kong?
Developing the best strategy to support various consumer groups: Elderly vs. digital natives, high net-worth vs mass market