29 - 30 November , 2016
Hong Kong

Liza Ding

Managing Director, Head of Marketing & Communications, Asia Pacific
Deutsche Bank Wealth Management

Liza Ding joined Deutsche Bank’s investment banking division in 2006 and then moved to its asset & wealth management division in 2012. She joined Deutsche Bank after ten years at HSBC where she held several positions in Hong Kong and London, the last of which covering marketing of mutual funds in the Greater China region. Liza is currently Head of Marketing & Communications of Deutsche Bank Wealth Management, Asia Pacific. She leads the firm’s regional marketing and brand strategy as well as internal communications and media relations.

14:00 Panel Discussion 4: Identifying the Right Platforms & Services for Different Customer Segments

Evaluating the effectiveness of your channel strategy in meeting different customer needs
Traditional vs. digital platform: To what degree should investments be focused on digital platform as the key means of financial transaction in Hong Kong?
Developing the best strategy to support various consumer groups: Elderly vs. digital natives, high net-worth vs mass market

Check out the incredible speaker line-up to see who will be joining Liza.

Download The Latest Agenda